One Day In the Life of Movie Ads: June 8, 1968

September 12, 2007 § 2 Comments

By Lars Trodson

It’s no secret that movie posters aren’t much fun any more. Very rarely are startling, stylized graphics employed to evoke the mood of the story. More often than not a one sheet is just the bodies or faces of the movie stars Photoshopped together to give the appearance they are in the same room together. Sometimes the faces of the actors have been so smoothed out they barely look like themselves.

It wasn’t always the case. The other day I happened to come across a box of old newspapers from my aunt’s house — I was cleaning out her house after she died a few years ago — and decided to look through it for the first time. I don’t know why they were saved, for the most part they just seemed ordinary. Although there were a couple papers chronicling the death of Robert F. Kennedy and Ted Kennedy’s travails at Chappaquidick.

It was in one of these papers, the Burlington Free Press, from June 8, 1968, that I came across a full page of movie ads, the kind of which you certainly don’t see any more. The front page was all about Sen. Kennedy’s assassination in California. I hadn’t heard of most of the movies, even though some of them had big stars. One was “Counterpoint”, starring Charlton Heston and Maximillian Schell — obscure to me — and some others.

But they sure are fun. The tagline for “Counterpoint” is” “Action awaits at trigger point!” And the ads flaunt that the picture is “In Color.” I looked up the film in Leonard Maltin’s Movie Guide, and it was described like this: “Absurd WW2 melodrama about symphony conductor captured by Nazi general, forced to put on private concert; Heston looks comfortable because he doesn’t have to change facial expressions while conducting.” One and a half stars.

There’s a fun ad for two Disney films: “Monkeys, Go Home” and “The Happiest Millionaire.” I saw that the “Monkeys” picture featured Yvette Mimeux, who I had a huge crush on as a kid. That was playing at the Mt. View Drive In Theatre on Rte. 2 in Winooski, VT. The ads promise Two Disney Blockbusters, with an endorsement from Good Housekeeping that promises a “…zinging, heel-thumping musical made of the magical stuff of ‘Mary Poppins’.” This was for “The Happiest Millionaire”, starring Fred MacMurray and Greer Garson. “Mary Poppins” — I don’t think so.

Maltin’s book describes that movie this way: “Lively but overlong and uninvolving Disney musical (the last film he personally oversaw) about Philadelphia household of eccentric millionaire Anthony J. Drexel Biddle (MacMurray). Lightly entertaining. Originally tradescreened at 164 minutes.”

I guess, at 2 ½ hours, no one wanted to mess with old Walt’s vision of this masterpiece.

There’s an Elvis movie, “Easy Come, Easy Go”, which titillates the audience with the idea of a “scuba-divin’…singin’…and swingin’…” Elvis. That film also featured Dodie Marshall, Pat Priest (you may remember her from “The Munsters”) and Elsa Manchester!

There are a couple of films suggested for “mature audiences.” Sure. That’s a surefire teenaged crowd lure if there ever was one. The first here is “The Sweet Ride”, featuring the debut of Jacqueline Bissett. “Hear those bikes? Somebody musta opened the zoo” says one of the movies multiple taglines. The film also features Bob Denver. I’d love to see that one.

And how about “Maryjane”? Directed by Maury Dexter (never heard of him), it features the singing star Fabian and a bunch of also-rans. Love the come-on, though: “Anyone for pot? 5 high school kids smoked it…See the shocking effects.” There is a picture of a young woman writhing in ecstasy, or maybe fear, in the poster.

One thing I noticed. The State Theatre in Burlington was showing “The Graduate” and it noted that it was suspending matinees on Saturday and Sunday “In respect for Robert F. Kennedy.” I thought that was honorable, and suddenly realized that just yesterday, Sept. 11, nobody, outside of the places where the attacks took place, seemed to stop at all. Business just went on mostly as usual. I wondered why our leaders did not call for a national moment of silence in the morning at the times the planes hit. But they didn’t.

It isn’t just the movies, or their ads, that have changed.


Click on any of the poster images for a larger view.


A Legend Four Times and Counting

July 28, 2007 § Leave a comment

By Mike Gillis

I Am Legend” was one of the first books that moved me to tears. That’s something I wasn’t willing to admit to anyone in my early adolescent years, not only because of my age, but because no one should shed tears reading a vampire novel, so I thought.

If you’re not familiar with the author, Richard Matheson, he’s best known for some his TV and film work on shows like The Twlight Zone and the screenplay for “Duel” but also for novels like “The Shrinking Man” and “Bid Time Return,” which was later filmed as “Somewhere in Time” with Christopher Reeve.

Matheson’s prose is lean and rich. The fantastic elements are often firmly grounded in simple empiricism, not so much science fiction as psychological. And deeply character driven.

That goes for “I Am Legend.” It’s the story of a man, Robert Neville, in the not-so-distant future of 1974 (it was written in 1954) who is the world’s lone survivor. A plague has stricken the rest of the population, a disease that mimics vampirism. Matheson’s novel doesn’t deal as much with the horrific state of the world, at least initially, but instead on Neville’s mad quest to maintain a normal life. Each day, when the plague’s victims are hidden away in the dark, Neville ventures out, first clearing his lawn of bodies and then hitting the streets to collect what he needs to survive. He travels with his dog and it is a scene involving the two that I cried. I won’t spoil it here — and don’t even recall all of the details– should you want to seek out the book.

Of course, the story takes another turn, and Neville discovers there is more to the plague than he knew. That discovery eventually leads us to the book’s title.

Many of Matheson’s works have been adapted for film, and “I Am Legend” is no exception. The first version is “The Last Man on Earth,” starring Vincent Price. It’s not a great picture, but has a few, if not clumsy, moments of inspiration. Matheson wrote the screenplay, but later asked that his name be stripped from the credits after substantial changes were made. You can see the film in its entirety at the end of this post.

The book was adapted again in 1971 as “The Omega Man,” starring Charlton Heston and Anthony Zerbe. A more memorable film, “The Omega Man” deviates further from the book, shedding the vampires.

And so, Ridley Scott looked to do the book justice in the 1990s, but that project collapsed under the weight of its budget. A smaller-scale effort was mounted by Rob Bowman of X-Files fame, but that, too, lost its traction.

Which brings us to the upcoming big screen incarnation, “I Am Legend,” starring Will Smith.

I have to admit, I have low expectations. I really only know two things about this picture: The filmmakers have gone out of their way to say this is not a vampire movie and that it boasts one of the most expensive scenes ever filmed (people fleeing New York across the Brooklyn Bridge).

If the trailer is any indication, the filmmakers and studio are banking on Smith, whom I generally like, to sell the picture as an end-of-the-world epic. Big star. Bigger sets. Bigger shots. The biggest effects.

How is that we’ve ventured so far from a little book, a novella, that charts the collapse of mankind through one man’s story? After the sequels, what’s next? “I Am More of a Legend?”

Thankfully, Matheson’s library is still thick with stories and novels not yet devoured by Hollywood. Perhaps there’s still hope.

And you never know who will remake “I Am Legend” the next time around.


See the “I Am Legend” trailer:

Watch “The Last Man on Earth” here:

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